(Readers should first note that I am not publicly in favor or in opposition to any animal welfare measure. I am only seeking to help consumer preferences for food be translated accurately into markets and policy)
"They are looking at it from the wrong perspective," Kinder says. "Improvements in animal welfare have to be done through education instead of regulation. It's changing the attitudes and behaviors of the producers and the animal handlers that, at the end of the day, will have the greatest impact on animal wellbeing in agricultural production."
However, the type of controversy caused by HSUS efforts do in fact motivate education. This is not a statement supporting HSUS measures, buta statement proclaiming that the controversy helps educate. It was the controversy surrounding the California Prop 2 initiative that caused Oprah Winfrey to host a show dedicated to farm animal welfare. Who ever thought Oprah would host a show like that? This show demonstrated to many consumers for the first time what a gestation crate and battery cage look like. Players on both sides of the debate stated that the show was informative and balanced.
Public debate induces consumers to conduct their own research. Without lobbying and political fighting, the topic of farm animal welfare would never even cross the average consumers' mind.